In the latest HCI Webinar, Dr. Jonathan H. Westover talks with Corey Poirier about creating instant influence as a leader. Below is a summary of the main points from their conversation! Check out the full episode and let us know what you think!
Watch the episode here:
Quick Recap
Jonathan and Corey Poirier discussed the importance of influence and personal branding in leadership and professional success, with Corey sharing his experiences and strategies through his Blue Talks brand. They also explored the role of reputation, credibility, and emotional connection in building influence and impact, with a focus on authenticity and genuine connections. The conversation ended with plans for promoting their collaboration and potential future appearances on each other's shows.
Leadership and Sustainable Influence Discussed
Jonathan and Corey Poirier discussed the importance of influence in leadership. Jonathan emphasized that effective leaders create an environment where others motivate themselves, rather than forcing or coercing them. He highlighted the need for sustainable influence, especially in new roles or teams. Corey, a multi-time TedX speaker and award-winning author, was introduced as a guest speaker for the conversation.
Building Blue Talks Brand Success
Corey discussed his journey with the Blue Talks brand, which he created to help people positively influence others. He explained that Blue Talks is similar to TED, but with a unique approach. The brand's mission is to treat experts well, so they can take care of the end users or audience. Corey shared his personal experience of building the brand, initially facing challenges, but eventually finding success. He also mentioned that Blue Talks helps individuals build their speaking and coaching businesses by providing them with platforms to reach millions of people.
Positioning and Branding for Influence
Corey and Jonathan discuss the importance of positioning and branding oneself as an expert in order to gain influence and reach more people with one's message or work. Corey explains that his company helps highlight experts without manipulating their credentials. Jonathan acknowledges that many talented people go unnoticed due to lack of marketing and branding. Corey shares how he overcame his discomfort with self-promotion after realizing it allowed him to impact more lives. They agree that while self-promotion may feel uncomfortable, it is necessary to break through the noise and have broader influence.
Reputation's Role in Professional Settings
Jonathan discussed the importance of reputation and prestige in various professional settings, such as academic conferences and industry-based speaking gigs. He emphasized that despite the quality of one's work, the reputation and name recognition play a significant role in how people perceive and engage with the content. Corey agreed with Jonathan's observations.
Personal Branding and Influence Power
Corey and Jonathan discussed the importance of personal branding and influence in their professional lives. Corey used Tony Robbins as an example, highlighting how his name and reputation have made him a sought-after speaker despite not being the best speaker. They also discussed the power of endorsements, citing a study that showed an "as seen on" banner can increase credibility by 70%. Corey emphasized that many successful individuals, such as Tony Robbins and Jay Shetty, use these endorsements on their websites to leverage their credibility. Jonathan agreed, noting that while some may be uncomfortable with this reality, it's essential to understand and adapt to it to have a significant impact. They concluded by discussing the importance of positioning oneself as a leader and the need to explore ways to create rapid influence.
Building Credibility in Respective Fields
Corey and Jonathan discussed the importance of credibility in their respective fields. Corey emphasized the need for both great content and emotional connection with the audience. He suggested starting with smaller platforms to build credibility before moving to larger ones. He also highlighted the importance of building relationships with influencers and creating a strong online presence. Jonathan agreed, adding that each person should consider what is genuine and authentic to them when building credibility. They both agreed that putting in the time and effort to learn their craft is essential for success.
Building Credibility and Influential Connections
Jonathan and Corey discussed the importance of building credibility and influence. Jonathan emphasized the need to be genuinely good at what one does and to have genuine connections and trust with people to have influence. He also noted that quality work alone is not enough and one must think about how to have a better influence. Corey shared his experience of interviewing high-level influencers and offered his email address for those who want to connect directly with him. He also suggested that finding one's purpose and living on purpose can lead to greater influence and impact.
Listen to the webinar here:
