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HCI Webinar: Culture and Visionary Leadership, with Sunny Bonnell

Updated: Jul 21

In the latest HCI Webinar, Dr. Jonathan H. Westover talks with Sunny Bonnell about culture and visionary leadership. Below is a summary of the main points from their conversation! Check out the full episode and let us know what you think!


Watch the episode here:


Quick Recap


Jonathan and Sunny discussed the importance of culture and visionary leadership in personal and professional success, with a focus on the grassroots growth of Sunny's company, Motto. They also highlighted the challenges in creating a visionary motto, the need for flexibility and adaptability in achieving future goals, and the significance of nurturing and developing the strengths of each team member.


Culture, Visionary Leadership, and Motto's Success


Jonathan and Sunny discussed the importance of culture and visionary leadership in both personal and professional contexts. Jonathan, based in Utah, introduced Sunny, a leadership and brand expert from South Carolina, who is the co-founder and CEO of Motto, a strategic brand transformation agency. Sunny shared the origin story of Motto, which she and her co-founder started in their early 20s with $250, emphasizing the company's grassroots growth. Both agreed on the significance of having a healthy, dynamic culture and visionary leadership for personal and professional success.


Visionary Leadership and Culture for Success


Sunny and Jonathan discussed the importance of visionary leadership and culture in driving innovation and success. Sunny defined culture as intentionally built systems that influence future company development, and visionary leadership as the ability to articulate a clear, exciting vision for the future. They emphasized the interdependence of these two elements, stating that a strong vision requires a culture that can support and achieve it. Sunny also shared the story of how their company, Motto, was founded with the aim of encapsulating the purpose, cause, and belief of the businesses they work with.


Creating Visionary Mottos and Transformation


Jonathan and Sunny discussed the challenges and pitfalls in creating a visionary motto. Sunny highlighted that many organizations struggle with being innovative, often trying to be something they're not. Jonathan agreed, emphasizing the importance of being aspirational while remaining consistent with one's values. He also pointed out that many people reach for goals that are inconsistent with their true intentions, resulting in surface-level changes rather than genuine transformation.


Visionary Leadership and Adaptability Discussion


Sunny and Jonathan discussed the importance of visionary leadership and the need for flexibility and adaptability in achieving future goals. Sunny emphasized that a compelling vision is not enough; leaders must also be open to feedback and willing to pivot in response to challenges and industry shifts. They also highlighted the significance of psychological safety and the importance of engaging with team members' ideas and perspectives. Lastly, they discussed the need for systems and development plans to enhance individual capacities.


Nurturing Team Strengths for Success


Sunny and Jonathan discussed the importance of nurturing and developing the strengths of each team member. They emphasized that it's the responsibility of leaders to help individuals reach their full potential and achieve their career goals. They also highlighted the difference between a culture that burns out employees versus one that empowers and enlivens them, noting that the latter leads to greater loyalty, goodwill, and continued commitment. Sunny and Jonathan agreed that untapped potential is a significant reason why people leave companies, and it's crucial to understand and fully utilize the capabilities of each team member.


Nurturing Team Potential and Purpose


Sunny discussed the importance of nurturing and developing the potential of team members. She shared her experience of helping a team member overcome her shyness and become a top presenter. Sunny emphasized the role of a leader in identifying and utilizing the unique talents of each team member, providing opportunities for growth, and coaching to reach their full potential. She also highlighted the significance of purpose and vision in unifying an organization and inspiring people to work towards a common goal. Sunny encouraged the audience to connect with her and her team for further insights.


Listen to the webinar here:



Human Capital Leadership Review

ISSN 2693-9452 (online)

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