Developing the Right Skills for Future Success in a Digital World
- Jonathan H. Westover, PhD
- Oct 22, 2024
- 6 min read
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Abstract: This article discusses how organizations can develop skills in their employees that cannot be replicated by artificial intelligence (AI) and automation technologies. It explores three categories of skills that are likely to withstand the rise of AI: creative and design skills, social and emotional skills, and adaptability and lifelong learning. Practical guidance is provided for cultivating these skills through targeted training and developing a learning culture. Case studies of companies in the technology, healthcare and manufacturing industries are examined. The role of leadership in prioritizing skills development is also covered. The article argues that by committing resources to systematically building these human skills sets and fostering continuous learning, companies can ensure their workforce is prepared for the impacts of technological change on work. Total commitment from organizational leaders is seen as key to inspiring a culture where people feel empowered to learn and improve.
Artificial intelligence and automation are rapidly advancing and changing the nature of work. To remain competitive in this new digital world, organizations and their leaders must take proactive measures to develop skills in their people that machines simply cannot replicate.
Today we will explore the types of skills that are likely to withstand the rise of AI and offers practical guidance for organizational leaders seeking to cultivate these skills to ensure continued success and longevity in a technology-driven business landscape.
Skills Immune to Automation
While AI and robotics advance at an astonishing pace, some core human skills and abilities will remain beyond the reach of machines for the foreseeable future. Leaders should focus their training efforts on nurturing three categories of skills:
Creative and Design Skills
While computers can analyze vast amounts of data and identify patterns, human creativity, design sense, and ability to brainstorm new solutions lie at the very heart of innovation—a key driver of economic growth. Skills like generating novel ideas, thinking outside the box, artistic expression, and envisioning new products/services are highly valued yet intrinsically human capabilities not easily replicated by algorithms alone.
Creativity - Fostering an environment where employees feel empowered to freely explore creative ideas without fear of failure or criticism. Offering training in design thinking processes and brainstorming techniques.
Design - Providing exposure to design best practices across industries. Encouraging multidisciplinary collaboration to solve complex challenges from new perspectives. Sponsoring ongoing education in tools like graphic, product, UI/UX design.
Social and Emotional Skills
Relationships, empathy, communication, and emotional intelligence are skills that machines have yet to master. The ability to understand human behaviors and make emotional connections is crucial for success in many roles involving customer service, leadership, sales, and more.
Communication - Developing active listening, public speaking, and conflict resolution abilities through workshops, certification programs, and on-the-job experiences.
Empathy - Promoting understanding and appreciation of different life experiences and perspectives through diversity & inclusion training. Fostering caring, compassionate workplace culture.
Emotional Intelligence - Offering courses teaching self-awareness, relationship management, and mindfulness practices to enhance EQ for all employees.
Adaptability and Lifelong Learning
As work changes dramatically due to new technologies, the most successful employees of the future will be those with a growth mindset and passion for continuous self-improvement. Promoting adaptability and hunger for new knowledge helps people transition seamlessly to emerging roles.
Adaptability - Rotating team members regularly to diversify skills exposure. Encouraging curiosity, risk-taking, and out-of-comfort-zone experiences. Tracking achievements and lessons learned from each challenge.
Lifelong Learning - Sponsoring on-and-off-campus learning opportunities. Providing access to massive open online courses (MOOCs), industry conferences, certifications. Cultivating internal learning community/resources.
With intentional training and development around creativity, social skills, and lifelong learning, companies can build a workforce prepared for the automation age. But how exactly can these efforts be implemented successfully?
Practical Application
To translate theory into real organizational impact, commitment from leadership and tailored approaches are crucial. Here are three industries that offer practical examples:
Technology: As the birthplace of AI itself, technology companies must develop vibrantly human skills to survive. Google Champions Creative Culture by giving employees 20% time for pet projects and new ideas. Facebook invested $7.5 million in diversity training to enhance communication/empathy across global teams. Apple pairs software engineers with designers for cross-training to spark innovation through multidisciplinary synergy.
Healthcare: Rapid advancements in AI diagnosis tools require soft skills more than ever in healthcare. Mayo Clinic runs “Grand Rounds” seminars teaching doctors public speaking, storytelling for connecting with patients on emotional level. Stanford Medicine trains staff in “active listening” workshops to combat burnout through deeper empathy.
Manufacturing: While robotics take over repetitive physical tasks, advanced manufacturing demands continual adaptation. BMW Academy programs teach supply chain managers 3D printing/AI applications. Boeing offers on-site MBA/science degrees via community college partnerships for lifelong employees. Caterpillar University boasts extensive custom courses in design, mechanical engineering for all levels.
To execute effectively, leaders should consider the following best practices:
Investment - Dedicate adequate budget and resources (people, space, technology) for skills development initiatives.
Needs Assessment - Survey employees regularly to understand training interests and design customized programs.
Leader Participation - Executives should role model learning behavior and engage in courses alongside staff.
Flexible Schedules - Allow time during/after work for self-paced and in-person training sessions.
Certification Recognition - Formally acknowledge skills progression with compensation, titles to incentivize continuous growth.
Measurement - Track participation rates, satisfaction surveys, performance indicators to assess ROI and refine approach.
By following such industry examples and implementation guidance, companies across all sectors can actively develop the skills workers need to prosper amid accelerating technological change. But commitment to lifelong learning must start from the highest levels of leadership.
Leadership's Role in Cultivating a Learning Culture
Ultimately, cultivating an agile workforce ready for AI falls squarely on organizational leaders. Beyond allocating proper resources, executives must exemplify lifelong learning attitudes themselves to inspire commitment throughout the ranks. Three critical leadership behaviors are:
Lead by example - Participate publicly in training programs to validate importance of skills development for all. Share learning experiences openly.
Communicate vision - Articulate how specific skills like creativity, emotional intelligence will propel the company mission into the future. Relate it to employees' day-to-day roles.
Remove barriers - Smooth logistical hurdles like scheduling constraints. Foster trusting environment where failures are welcomed learning opportunities, not punishment.
Top leaders at Anthropic, an AI safety startup, teach tech ethics tutorials to staff regularly. Patagonia CEO Rose Marcario writes blog posts reviewing business books to spark companywide discussions. Michelin exemplifies continuous self-improvement through its "Michelin University" global campus open to all 95,000+ staff and their families.
Inspiring this type of growth-centered culture from the C-suite down is critical to survival against automation disruption. When people feel empowered to learn and leaders prioritize skills constantly, organizations develop the human advantage to thrive despite technological change. Those that fall behind risk obsolescence in a dynamically evolving business landscape.
Conclusion
While artificial intelligence shows astonishing potential to transform work as we know it, certain intrinsically human skills like creativity, empathy and adaptability will remain beyond the reach of machines for the foreseeable future. By cultivating these types of capabilities through sincere skill-building initiatives and culture change, companies can arm their people with the lifelong competitive advantages needed to prosper amid accelerating technological disruption. But success demands total commitment from leadership—not just words but real resources, participation, and empowerment of every individual to become their best, continually learning selves. Those firms that foster vibrantly human workforces through such agile development will stand the test of time against all automation may bring. The future belongs to organizations that empower their people to reach their fullest human potential.
References
Google. (n.d.). 20% time for engineers to work on what they want. Retrieved from https://rework.withgoogle.com/print/guides/5721312655835136/
Facebook. (2021, January 11). Advancing diversity and inclusion. Facebook. https://about.fb.com/news/2021/01/advancing-diversity-and-inclusion/
Fiegerman, S. (2018, June 21). Apple pairs its software engineers with designers to foster collaboration. CNN Business. https://money.cnn.com/2018/06/21/technology/business/apple-software-engineers-designers/index.html
Mayo Clinic. (n.d.). Grand Rounds: Sharing knowledge to advance patient care. Mayo Clinic. Retrieved from https://www.mayo.edu/research/grand-rounds/overview
Stanford Medicine. (n.d.). Communication skills workshop to strengthen relationships with patients. Stanford Medicine. Retrieved from https://med.stanford.edu/continuinged/programs/communication.html
BMW Group. (n.d.). The BMW Group academy. BMW Group. Retrieved from https://www.bmwgroup.com/en/company/culture-and-responsibility/training-and-development/the-bmw-group-academy.html
Boeing. (n.d.). Employee development. Boeing. Retrieved from https://www.boeing.com/principles/employee-development.page
DePaul University. (n.d.). Caterpillar University. DePaul University. Retrieved from https://www.depaul.edu/about/partnerships/corporate-university-partnerships/Pages/caterpillar-university.aspx
Anthropic. (n.d.). Teaching AI safety and ethics. Anthropic. Retrieved from https://www.anthropic.com/careers
Marcario, R. [RoseMarcario]. (2019, September 5). Fall reading. [Tweet]. Twitter. https://twitter.com/rosemarcario/status/1169382310155505664
Michelin. (n.d.). Michelin university: Lifelong learning for all. Michelin. Retrieved from https://www.michelin.com/en/making-progress/michelin-university-lifelong-learning-for-all/

Jonathan H. Westover, PhD is Chief Academic & Learning Officer (HCI Academy); Chair/Professor, Organizational Leadership (UVU); OD Consultant (Human Capital Innovations). Read Jonathan Westover's executive profile here.
Suggested Citation: Westover, J. H. (2024). Developing the Right Skills for Future Success in a Digital World. Human Capital Leadership Review, 14(1). doi.org/10.70175/hclreview.2020.14.1.7